Magazine advertising

The World’s Favourite Belgian Chocolates

Guylian's advertising positioning "The World's Favourite Belgian Chocolates" is based on the fact that our Belgian Chocolate Sea Shells are today recognised all over the world for their great taste and quality.

We support our brand in our key markets with focused advertising and promotional campaigns, such as television & magazine advertising, sampling, online support programs, press relations, event sponsoring, outdoor advertising, and so on.

The marbled chocolate seahorse, the most renowned shape of our Chocolate Sea Shells collection, is our brand icon and features on all international advertising.